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Form Analytics

NetPad provides comprehensive analytics to help you understand form performance, submission trends, and user behavior.

Overview​

Access analytics from the form dashboard:

  • Click on any form
  • Navigate to "Analytics" tab
  • View comprehensive metrics and charts

Key Metrics​

Submission Metrics​

Total Submissions:

  • Total number of form submissions
  • Count of all submissions (including incomplete)
  • Real-time counter

Completion Rate:

  • Percentage of started forms that were completed
  • Calculated as: (Completed / Started) × 100
  • Indicates form usability

Average Completion Time:

  • Average time to complete form
  • Helps identify form complexity
  • Useful for optimization

Time-Based Metrics​

Submissions Over Time:

  • Chart showing submission trends
  • Daily, weekly, or monthly views
  • Identify peak submission times

Submission Rate:

  • Submissions per day/week/month
  • Growth trends
  • Seasonal patterns

Field-Level Analytics​

Completion Rates​

See which fields are:

  • Always Completed: 100% completion rate
  • Frequently Skipped: Low completion rate
  • Conditionally Shown: Only appear for some users

Use Cases:

  • Identify confusing or unnecessary fields
  • Optimize form length
  • Improve user experience

Response Distribution​

For choice fields (radio, dropdown, checkboxes):

  • Distribution Chart: See answer frequencies
  • Most Common Answers: Top selections
  • Response Patterns: Identify trends

Example:

Question: "How did you hear about us?"
- Google: 45%
- Social Media: 30%
- Friend: 15%
- Other: 10%

Average Response Time​

Track how long users spend on each field:

  • Fast Fields: Quick to answer
  • Slow Fields: May need clarification
  • Optimization Opportunities: Identify problem areas

Drop-off Analysis​

Where Users Leave​

Identify form abandonment points:

  • Page-Level: Which page do users leave on?
  • Field-Level: Which field causes drop-offs?
  • Time-Based: When do users typically leave?

Use Cases:

  • Identify problematic sections
  • Optimize form flow
  • Reduce abandonment

Drop-off Reasons​

Common reasons for drop-offs:

  • Form Too Long: Users get overwhelmed
  • Confusing Fields: Unclear questions
  • Technical Issues: Form errors or bugs
  • Privacy Concerns: Too much personal info

Real-Time Analytics​

Live Dashboard​

Monitor form activity in real-time:

  • Live Submissions: See submissions as they happen
  • Active Users: Users currently filling form
  • Recent Activity: Latest submissions and events

Real-Time Counters​

  • Today's Submissions: Count for current day
  • This Week: Weekly submission count
  • This Month: Monthly submission count

Exporting Analytics​

Export Options​

  1. CSV Export:

    • Download submission data as CSV
    • Includes all field values
    • Compatible with Excel, Google Sheets

  2. JSON Export:

    • Download as JSON
    • Preserves data structure
    • Useful for integrations

  3. Report Export:

    • Generate analytics report
    • PDF or HTML format
    • Includes charts and metrics

Scheduled Exports​

Set up automatic exports:

  • Daily: Receive daily summary
  • Weekly: Weekly report
  • Monthly: Monthly analytics

Custom Analytics​

Custom Metrics​

Define custom metrics:

  • Conversion Rate: Submissions / Visitors
  • Cost Per Submission: Ad spend / Submissions
  • Field Completion Score: Average completion rate

Custom Reports​

Create custom reports:

  • Date Ranges: Custom time periods
  • Filters: Filter by field values
  • Grouping: Group by categories

Using Analytics for Optimization​

Identify Issues​

  1. Low Completion Rate:

    • Form may be too long
    • Fields may be confusing
    • Technical issues

  2. High Drop-off at Specific Field:

    • Field may be problematic
    • Conditional logic issue
    • Validation too strict

  3. Slow Completion Times:

    • Form too complex
    • Too many fields
    • Poor mobile experience

Optimization Strategies​

  1. Reduce Form Length:

    • Remove unnecessary fields
    • Use conditional logic
    • Split into multiple pages

  2. Improve Field Clarity:

    • Add help text
    • Improve labels
    • Provide examples

  3. Optimize Mobile Experience:

    • Test on mobile devices
    • Improve touch targets
    • Simplify layout

Analytics Best Practices​

  1. Monitor Regularly: Check analytics weekly
  2. Set Goals: Define success metrics
  3. Track Trends: Watch for changes over time
  4. A/B Testing: Test form variations
  5. User Feedback: Combine analytics with feedback
  6. Action on Data: Make improvements based on insights

Privacy & Compliance​

Data Privacy​

  • Analytics respect user privacy
  • No personally identifiable information in public analytics
  • Compliant with GDPR, CCPA

Data Retention​

  • Analytics data retained per your settings
  • Can export and delete data
  • Follow data retention policies

API Access​

Access analytics programmatically:

// Get form analytics
GET /api/forms/[formId]/analytics

// Response
{
  "totalSubmissions": 150,
  "completionRate": 0.85,
  "submissionsByDate": [...],
  "fieldAnalytics": {...}
}

See API Reference for details.

Next Steps​